Top 5 Educational Games in New Zealand Q1 2023

In the first quarter of 2023, the top 5 educational games on a unified platform in New Zealand showed varied performance across downloads, revenue, and active users. Here's a detailed look at each app's metrics.

Toca Boca World experienced a steady decline in weekly revenue, starting at approximately $10.3K and ending at around $6.8K by the end of March. Weekly downloads saw a similar downward trend, beginning at 2.9K and closing the quarter at 1.8K. Active users remained relatively stable, fluctuating slightly from 26.5K to 23.9K.

Tizi Town: My Princess Games saw minimal revenue, with occasional peaks such as $11 in the week of January 23. Downloads were more dynamic, spiking to 1.3K in late January before stabilizing around 500-600 towards the end of the quarter. Active users followed a similar pattern, peaking at 1.7K in late January and maintaining around 1.5K in March.

Toca Boca Jr had a modest revenue performance with fluctuations, peaking at $108 in the week of January 23. Downloads were highest at 886 in late January but saw a decline to around 400 by the end of March. Active users showed a consistent trend, starting at 3.2K and ending at approximately 2.9K.

Hair Salon: Beauty Spa Salon did not generate any revenue during the quarter. Downloads peaked at 678 in late January and gradually declined to 347 by the end of March. Active users increased steadily from 59 at the beginning of the quarter to 1.6K by the end of March.

Eye Art: Beauty Makeup Artist also had negligible revenue, with a small peak of $8 in the week of January 23. Downloads reached their highest at 551 in late January but fell to 263 by the end of March. Active users saw a gradual increase from 42 at the start of the quarter to 284 by its end.

These insights are based on data from Sensor Tower, where more detailed information is available.